Sponsorship
Sponsor Byte-Sized Design
43,000+ software engineers who read a weekly technical newsletter to the end. Rates, audience data and past sponsors are all on this page.
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Who reads Byte-Sized Design?
43,000+ software engineers, weighted toward backend, platform and infrastructure work. The open rate is 37% and the click rate is 4%. Readers include senior engineers at Google, Meta and Amazon, alongside founders and CTOs at high-growth startups.
- Subscribers
- 43,000+
- Open rate
- 37%
- Click rate
- 4%
- Cadence
- Weekly
Where readers are
| Country | Share of list |
|---|---|
| India | 36% |
| United States | 26% |
| Canada | 3% |
| United Kingdom | 3% |
| Brazil | 2% |
The remaining 30% is spread across Western Europe, Australia and South-East Asia with no single country above 2%. If your offer is priced for a US-only audience, the geographic split above is the number to plan around.
How much does it cost to sponsor Byte-Sized Design?
Four placements, from $100 to $600. Rates are published rather than quoted on request, so you can work out whether this fits your budget without booking a call first.
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Sponsored ad
$200
Top of the email
A featured placement at the top of the edition: banner, description and a call-to-action button. One per edition.
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Sponsored ad, three editions
$550
Top of the email, 3x
The same top placement across three consecutive editions, with a small banner, four sentences and a CTA button. Limited to one sponsor per edition.
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Classified ad
$100
Bottom of the email
A text-only line with a link, at the foot of the edition. The cheapest way to test whether this audience responds to your offer.
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Dedicated edition
$600
The whole send
A full edition given over to one sponsor. Suited to a product launch or a technical write-up that deserves its own send.
Booking, scheduling, assets and payment run through Passionfroot.
Who has sponsored before?
Developer-tool and infrastructure companies, which is where this audience converts best. Past sponsors include PostHog, Cockroach Labs, CodeCrafters, Inspector, Multiplayer, Atono and Forget Work.
- PostHog
- Cockroach Labs
- CodeCrafters
- Inspector
- Multiplayer
- Atono
- Forget Work
Offers that do well here are technical: a developer tool with a real free tier, a database, an observability product, a course an engineer would take on their own time. Recruiting ads and general SaaS tend to underperform against the rates above, and it is better to know that before you buy.
Can a sponsor influence what an edition covers?
No. Sponsored placements are labelled as sponsored and sit outside the editorial section. Sponsors see the slot they bought and have no input on which system an edition covers or what position it takes.
That rule is what keeps the open rate where it is, so it holds even when it costs a booking. The same policy is written up alongside the sourcing method in the editorial standards.
Want to see the writing before you commit? The nine editions on the start-here page are representative, and the 73-blog directory shows the standard the reference material is held to.